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7 Untold Truths in Startup Management That Saves You!

7 Untold Truths in Startup Management That Saves You!

These days, when we hear the phrase ” start-up ” from someone , our minds wander to the famous apps, programs, and websites that rely on technology to sound like a ball. But in fact, the main meaning of startup is much broader than these professions. In management science, any new activity is called a startup. For this reason,  startup management is a  very broad topic.


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7 Untold Truths in Startup Management

In this article, we will learn seven important management tips that  will be helpful in  managing our startup or start-up business.

Warren Oveys, Entrepreneur, Pilot, Founder and CEO of Oveyscar

Management is a set of core values ​​and judgment. That is why one must remain faithful to oneself. The best manager is the one who has the best feeling from the method of his choice and then emphasizes it. One can have patterns, but one should not look like another. Be yourself, be natural and curse the devil, sometimes smile!

Tip 1: Find a model for a new business plan

An important part of  startup management is  modeling  creative ideas Returns. It does not matter if your startup is in its infancy or old, because you will always need this style of modeling. Modeling is not strange or complicated. Normally, each of us uses the modeling process for our daily tasks easily and abundantly. Let us open this issue with a simple example. Imagine that you are going to travel to one of the northern cities of our country. In this case, your modeling for this trip will be something like this: decide to travel, determine the exact destination or destinations of the trip, check the quality of the trip ahead according to the available facilities, think about the routes to Destination, discovering opportunities to have fun on this trip or even dangers that may threaten you in any way. Now, we come to the part where we talk about the middle ground. Your plan will look something like this:

Calculate travel expenses, exact departure date, means of travel (car, train or plane), get tickets, book a hotel or accommodation, specify fellow travelers or even plan a trip alone.

When we look closely, we see that modeling is something we do almost every day. But when it comes to modeling  our business, we  avoid doing it under various pretexts. Various reasons are also hidden behind these evasions, such as fear of being criticized for the idea, fear of the size of the work and fit, and sometimes even high self-esteem. Remember, you should not skip this important step under any pretext. Do not start anything without modeling.

Tip 2: Know your mental model

You step into  managing a startup  directly based on your mindset model. You may ask, what is the mental model? The mental model is our way of thinking; It is the basis on which we decide and act. The roots of the formation of mental models go back to our knowledge, experience, sight and hearing. It is interesting to know that dysfunctional mental model is the main cause of many work failures. In the meantime, knowing a few things will help you make practical changes to your mental model:

 Do not be fooled by the meanings

According to Marie Curie, man is afraid of the unknown. For this reason, he wants to create an equivalent meaning for them in order to turn the unknown into familiar things. Sometimes these semantics  become problematic for an  entrepreneur who is exploring the capabilities of his new idea. Startup management needs to see the facts to the full of potential. Examine your product, idea, or thought a few steps away before making any new judgments or meanings. Try to deal with a good or bad story for a few minutes without any analysis. New answers lie in new perspectives.

 Your mental model is a picture of the world around you, not the truth of that world

Mental models are a simplified form of the world outside of us so that we can more easily communicate and understand the world around us and the complex human beings who step into it. That is why in management science, all mental models are considered incorrect. Mental models are incorrect, but depending on how we use them, they can be useful or harmful.  Do not make your startup management dependent on a mental model. Expand your horizons. The thinking that is praised today will be blamed tomorrow. Increase your flexibility. Use mental models and ways of thinking only as long as they are useful to you and your startup. Remember, prejudice closes the hands and feet of thought.

 Mental models are not always visible

A large part of our behaviors, both in  startup management  and in life as human beings, are directly and strongly influenced by the mental models of our past and even our childhood. Sometimes the age of our mental models causes them to resolve their color and shape deep in our minds. The result is that sometimes, like a machine, we express behaviors of ourselves and combine it with the concept of “I am”. For example, we say, “I am weak” or “I am incompetent.” Let me give you an example. Imagine for a second you were transposed into the karmic driven world of Earl. The behavior you did and the response you received are recorded in your subconscious mind as a mental model. This mental model will always be with you even when  managing a startup You take on yourself. In this situation, you are faced with two situations:

 When you want to introduce something new to your team

In this case, you are faced with a hidden stress and anxiety, and sometimes you skip some topics. Because you do not know what the reaction of those around you is.

 When your team members want to come up with new ideas

In the second case, when others come to you to express their ideas, that dusty mental model is activated again. But this time it works in reverse. You may have seen examples of these encounters; When a very strict boss rejects the best possible idea under empty pretexts, get to know yourself and value this self-knowledge very much. Because only then can you get rid of these invisible mental models or at least control them.

J. Foster, Founder of Systems Dynamics, Professor at MIT, USA, and a Systematologist

All we have of the outside world is just a mental image. None of us has room to have a picture of the whole world. So we take parts of the world, of our country, of our memories and of the behavior of others and record them in our minds. We create a simpler picture of the outside world.

Tip 3: Have an entry and exit strategy

Another important part  of startup management, Is the construction or use of strategies that lead to success or relief from a crisis. Many managers do well in the first part. That is, when it comes time to develop a strategy for product production, marketing, and sales, work with all your might and as much time as you can. But they miss the most important thing, and that is to formulate a strategy for critical times. This is where the skill of looking a few steps away comes in handy for managers. Just as an architect designs high-rise skyscrapers, emergency staircases, and fire-fighting systems with the utmost precision, or as skilful sailors with all the experience and skill of swimming still in operation, a life jacket They agree, you also have to anticipate and execute a powerful way for critical times. But in the meantime, beware of some kind of deviation. Do not overdo the design of the exit strategy. Startup management needs to keep a balance. Although it is very important to formulate an exit strategy, you should not maneuver in implementing it more than the main strategy. The way out is important when the main building is built.

Tip 4: Always analyze these tricycles

To  manage your startup  , you need to be familiar with the concept of the three basic cycles that underpin any business. These three cycles include the business life cycle, the industry life cycle and the market life cycle. Let’s take a brief look at these tricycles.

Business life cycle

Naturally, the business life cycle consists of four stages: growth, maturity, and decline. This cycle continues from the time the new product idea is introduced to your team members to the time the manufactured product goes on the market, reaches the end of the product category. As the person who  manages the startup  , you must have a thorough observation of these four steps. It is your decision that determines the best time to enter the next stage of the cycle.

Industry life cycle

The life cycle of industry, like the life cycle of business, has the same four age categories. But this cycle is more important than the business cycle. Because your business falls into this category. According to Michael Porter’s five-pronged model – one of the leading professors of management in the United States – to enter an industry, one must look at new and old competitors, the rules of the industry, buyers, suppliers of raw materials and alternative goods. As a result, the industry life cycle and monitoring its changes is another key and important task in  managing your startup  . It can even be said that the life of your startup depends on changes in this life cycle.

Market life cycle

Every product has a market and every market reaches its end one day. Different causes can also contribute to this destruction. Sometimes technological advances marginalize the product, and sometimes very powerful alternatives plow the old market to create a new market for themselves. There are many such examples. As a  startup manager  and dealing with this cycle, you always have to do three things:

 Monitor the market

 Identify your current position in the market

 Predict your future position in the market

If you know where you are and where you want to go, you will be able to make the best decisions for your business, and this is something a manager must do well.

Werner Niefer, Chairman of the Board of Mercedes-Benz in 1989

My most important experience as a manager is to look at the employees of a factory as a valuable commodity and the most important asset for success. It is not the robots and machines that make an organization successful, but the people who are constantly coming up with new ideas.

Tip 5: Predict the expansion time correctly

Every business grows and every growth requires anticipation and planning. Startup management also  includes identifying the right time and the right way to expand your field of activity. Remember that designing and developing your product or business is not a temporary process and does not have a specific time frame. Business expansion is a daily and ongoing process. In the meantime, no matter how careful we think, we still can not avoid trial and error. Without stepping on a new path, one cannot accurately predict one’s ability and possibility to go on it. Courage, boldness and having big ideas are powerful tools that you need to  manage your startup  .

Tip 6: Use the sellers’ mental model to grow your product

Reading the mind of the customer is one of the long-held aspirations of any business. The problem is that sometimes the customer does not even know what he wants. This one-size-fits-all approach has prompted many executives to use unusual methods to identify their customers’ tastes. To  manage startups It is necessary to learn how to look from the customer’s position and identify the hidden patterns in it. One interesting way to discover these valuable patterns is to analyze the sellers’ mental model. The sellers of your product or service are closer to the customers than you think. They can easily position themselves as customers and look at the product through their eyes. It is not far-fetched either; Who better than the seller of a product knows its strengths and weaknesses? They had to discover this valuable information about the product because they had to convince the customer to lose his valuable money in return for the product. Have regular meetings with the sellers of your goods or services, and in between these meetings, try to hear the subtleties and points of view of the customers from their language. Succeeding in  startup management  requires having a lot of listening corners.

Tip 7: Do not equate customer respect with customer orientation

Many businesses have difficulty understanding these two concepts, namely customer respect and customer orientation. For this reason, they spend a lot of time, money and motivation on this misconception. Customer orientation is a strategy, but respecting the customer is part of the operational processes of your business. Let’s open the topic together and explain these two concepts a little more.

Helmut and. Maucher, German manufacturer

Customers are the real managers of factories and institutions.

Who is sitting on the tip of the compass? You or the customer?

Some of the advantages of a   good startup management in dealing with the customer are summarized. If you have trained your organization or employees to be respectful of the customer, willingly take back items that the customer is not satisfied with, or do anything to make the customer leave you satisfied with a smile on their face, you should I must say that you have done your best to respect the customer. But this still has nothing to do with customer orientation. Because you see yourself at the center of your business and from that position you communicate with the customer. If customer orientation means looking at the customer as the only valuable asset of the business. All services, solutions and instructions must be based on the satisfaction and honest service to this valuable asset. Startup ManagementIt should be important to consider changing the company’s service flow or launching a new product line, if necessary, to retain customers – the capital it has. Customer orientation is a complex strategic trick that goes far beyond the customer smile. Most existing businesses and startups are only in the first steps of customer respect. Now they either did not want to go beyond that or did not realize that the customer is the only available capital in their business. Sooner or later, all businesses will realize that the only way to continue their work and the right way to manage a startup  based on the customer and respond to his needs. The customer is the ultimate source of capital and the core value of a business.

An overview of the seven key points in this article:

 Modeling ideas is an important part of  startup management  . By omitting this step, all efforts for progress and profitability will be wasted without reaching a specific destination.

 As a startup manager, you need to make time for your personal growth. Because you live your thinking.

 Always look at the bigger picture. This will help you to choose the right strategy.

 The business life cycle, the industry life cycle and the market life cycle are three cycles that must be constantly monitored.

 Do not postpone the growth of your business to a specific time. Grow slowly but steadily, slowly but steadily.

 The closest mental models to customers are salespeople. Always try to listen to their opinions.

 Customer orientation is a complex strategy; Do not equate it with respect for the customer.

Take action, not talk

Seven points or seventy points do not matter. It is important that these tips   are applied to startup management . Management science is constantly evolving and new methods are being introduced for past problems. For someone who always leaves room for learning, question marks are temporary things.


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