If we take a look at digital currency statistical sites such as “CoinMarketCap”, we will see that more than 11,700 different cryptocurrencies are registered in it.
This large number and variety makes new projects to do creative and interesting things to attract the attention of investors and activists in this field, so that they may be able to distinguish themselves among all these active projects.
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Although such projects promote their digital currencies through social networks and sending press releases to sites in this field, many of them also turn to other marketing tools. Airdrop is one such tool that we want to talk about in detail in this article.
What is airdrop?
“Airdrop” is an advertising and marketing strategy during which various companies distribute cryptocurrency for free in order to create noise and introduce users active in the field of cryptocurrencies to their project. With this, the name of the new cryptocurrency will become popular and new people will get to know the project.
In addition, because many of those who have received their cryptocurrencies during the airdrop sell them in exchanges, the real price and value of that cryptocurrency is also determined. In fact, airdrop is one of the ways to earn money from digital currencies.
It is because of the win-win nature of airdrop that many new projects and startups use this method for their advertising.
Because both their project is introduced to everyone and the participants in the airdrop receive financial rewards, and this is in the interest of both parties.